{
  "brand": "Oak Flats Muffler Men",
  "updated": "2026-05-29",
  "sourceLogos": [
    "/media/brand/mufflermen-logo-nav.webp",
    "/media/brand/mufflermen-logo-primary.webp",
    "/media/brand/mufflermen-logo-icon-512.webp"
  ],
  "viewportCoverage": [
    "320",
    "390",
    "768",
    "1280",
    "1920"
  ],
  "lanes": [
    {
      "title": "Sales stack",
      "itemCount": 5,
      "assets": [
        {
          "id": "quote-approval-card",
          "title": "Quote approval card",
          "contentType": "Quote conversion",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/quote-approval-card.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "finance-payment-option-tile",
          "title": "Finance / payment-option tile",
          "contentType": "Payment support",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/finance-payment-option-tile.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        },
        {
          "id": "vehicle-specific-landing-cover",
          "title": "Vehicle-specific landing cover",
          "contentType": "Landing hero",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/vehicle-specific-landing-cover.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "before-after-install-strip",
          "title": "Before-after install strip",
          "contentType": "Proof strip",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/before-after-install-strip.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        },
        {
          "id": "warranty-badge-system",
          "title": "Warranty badge system",
          "contentType": "Trust badges",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/warranty-badge-system.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-icon-512.webp"
        }
      ]
    },
    {
      "title": "Workshop trust",
      "itemCount": 5,
      "assets": [
        {
          "id": "technician-portrait-set",
          "title": "Technician portrait set",
          "contentType": "People proof",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/technician-portrait-set.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "weld-detail-macro-pack",
          "title": "Weld-detail macro pack",
          "contentType": "Craft proof",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/weld-detail-macro-pack.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        },
        {
          "id": "hoist-inspection-checklist-card",
          "title": "Hoist inspection checklist card",
          "contentType": "Checklist",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/hoist-inspection-checklist-card.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "underbody-fitment-storyboard",
          "title": "Underbody fitment storyboard",
          "contentType": "Storyboard",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/underbody-fitment-storyboard.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        },
        {
          "id": "dyno-sound-test-certificate-frame",
          "title": "Dyno / sound-test certificate frame",
          "contentType": "Certificate",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/dyno-sound-test-certificate-frame.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-icon-512.webp"
        }
      ]
    },
    {
      "title": "Local social",
      "itemCount": 5,
      "assets": [
        {
          "id": "google-business-cover-rotation",
          "title": "Google Business cover rotation",
          "contentType": "Local cover",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/google-business-cover-rotation.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "promo-tile-carousel-set",
          "title": "Promo tile carousel set",
          "contentType": "Carousel",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/promo-tile-carousel-set.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        },
        {
          "id": "story-template-booking-cta",
          "title": "Story template with booking CTA",
          "contentType": "Vertical story",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/story-template-booking-cta.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "review-request-graphic",
          "title": "Review-request graphic",
          "contentType": "Review ask",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/review-request-graphic.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-icon-512.webp"
        },
        {
          "id": "weekend-event-poster",
          "title": "Weekend event poster",
          "contentType": "Poster",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/weekend-event-poster.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        }
      ]
    },
    {
      "title": "Fleet + signage",
      "itemCount": 5,
      "assets": [
        {
          "id": "service-vehicle-door-decal",
          "title": "Service-vehicle door decal",
          "contentType": "Vehicle decal",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/service-vehicle-door-decal.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        },
        {
          "id": "workshop-fascia-mockup",
          "title": "Workshop fascia mockup",
          "contentType": "Building sign",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/workshop-fascia-mockup.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        },
        {
          "id": "a-frame-footpath-sign",
          "title": "A-frame footpath sign",
          "contentType": "Footpath sign",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/a-frame-footpath-sign.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "counter-mat-service-desk-strip",
          "title": "Counter mat / service desk strip",
          "contentType": "Counter mat",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/counter-mat-service-desk-strip.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "show-banner-pull-up-stand",
          "title": "Show banner / pull-up stand",
          "contentType": "Pull-up banner",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/show-banner-pull-up-stand.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        }
      ]
    },
    {
      "title": "Retention assets",
      "itemCount": 5,
      "assets": [
        {
          "id": "service-reminder-card",
          "title": "Service reminder card",
          "contentType": "Reminder",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/service-reminder-card.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "loyalty-referral-card",
          "title": "Loyalty / referral card",
          "contentType": "Referral",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/loyalty-referral-card.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-icon-512.webp"
        },
        {
          "id": "thank-you-email-header",
          "title": "Thank-you email header",
          "contentType": "Email header",
          "format": "HTML",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/thank-you-email-header.html",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "review-follow-up-signature-block",
          "title": "Review follow-up signature block",
          "contentType": "Email signature",
          "format": "HTML",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/review-follow-up-signature-block.html",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "care-guide-one-pager",
          "title": "Care-guide one-pager",
          "contentType": "Aftercare sheet",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/care-guide-one-pager.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        }
      ]
    },
    {
      "title": "Merch / community",
      "itemCount": 5,
      "assets": [
        {
          "id": "shirt-front-back-print",
          "title": "Shirt front / back print",
          "contentType": "Apparel",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/shirt-front-back-print.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        },
        {
          "id": "hat-patch-mark",
          "title": "Hat patch mark",
          "contentType": "Patch",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/hat-patch-mark.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-icon-512.webp"
        },
        {
          "id": "hoodie-chest-lockup",
          "title": "Hoodie chest lockup",
          "contentType": "Apparel",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/hoodie-chest-lockup.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-nav.webp"
        },
        {
          "id": "stubby-cooler-artwork",
          "title": "Stubby cooler artwork",
          "contentType": "Merch wrap",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/stubby-cooler-artwork.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-icon-512.webp"
        },
        {
          "id": "cars-and-coffee-poster-set",
          "title": "Cars-and-coffee poster set",
          "contentType": "Community poster",
          "format": "SVG",
          "status": "Template ready",
          "outputPath": "/media/brand/backlog/cars-and-coffee-poster-set.svg",
          "sourceLogo": "/media/brand/mufflermen-logo-primary.webp"
        }
      ]
    }
  ]
}