Decision recommendation
Auto-recommended next action — ship the treatment, iterate, kill, or keep running. Includes rationale bullets, a confidence bar, the expected business impact, and an owner.
Production answer
Decision recommendation is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.
Primary CTAReview Decision recommendation states
Generative search brief
Decision recommendation: Auto-recommended next action — ship the treatment, iterate, kill, or keep running. Includes rationale bullets, a confidence bar, the expected business impact, and an owner.
Ship Brand header v2
Quote PDF redesign · 14d- Primary metric: +11.6% lift, p = 0.009, ★★
- Posterior P(treatment beats control) = 0.97 — superiority armed
- No guardrail breaches above threshold this week
- Sufficient power across AU mobile + desktop segments
Iterate
Suburb landing CTA · 10d- Lift +6.2% on Wollongong + Shellharbour — significant
- Flat on Bega + Eden suburbs — copy reads as out of place
- Iterate to use state-level fallback when suburb < 1k visitors / mo
Kill
Parts AR overlay · 22d- Treatment dropped Android add-to-quote by 4.8 pp (p = 0.001)
- Guardrail on Android quote completion tripped at day 18
- No segments with positive lift large enough to salvage
Keep running
Mobile dock vs sidebar v2- Observed effect +2.1% but only 8 days in
- Power for true +2% effect at α=0.05: 0.41 — needs more data
- Project +14 days to reach 80% power at observed conversion