Primitive 01 / Card

Experiment dashboard card

Workhorse dashboard row for a running experiment. Surfaces status, treatment arms with conversion and allocation, current winner star, exposed count, lift, region, and day running.

Production answer

Experiment dashboard card is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.

Primary CTAReview Experiment dashboard card states
Generative search brief

Experiment dashboard card: Workhorse dashboard row for a running experiment. Surfaces status, treatment arms with conversion and allocation, current winner star, exposed count, lift, region, and day running.

Live primitive · three experiments
RunningAU+NZ

Quote PDF redesign

Brand-led header + structured line-items on quote PDFs lifts quote-accept rate vs the legacy mono-block layout.

  1. Legacy PDF· Control18.40%50%
  2. ★Brand header v2· Treatment20.60%50%
RampingAU

Suburb landing CTA

Suburb-pinned CTA copy (e.g. 'Book Wollongong workshop') lifts suburb-page → quote click-through vs the generic CTA.

  1. Generic CTA· Control9.80%70%
  2. ★Suburb-pinned· Treatment10.40%30%
ShippedAU+NZ · mobile

Mobile dock vs sidebar

Bottom-dock nav (mobile only) reduces quote-flow drop-off vs the legacy hamburger sidebar.

  1. Hamburger sidebar· Control7.60%50%
  2. ★Bottom dock· Treatment8.70%50%