2026-03-04 → 2026-04-01Mobile dock vs sidebarBottom dock lifted mobile quote completion by 14.8% on iOS + Android. Shipped to 100% mobile.
+14.8%Shipped28dExperiment history row
One past experiment per row — drop into a sortable history table. Surfaces ran-from / ran-to, the name, the final lift, the outcome bucket (shipped / iterated / killed / inconclusive), and a one-line key learning.
Production answer
Experiment history row is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.
Primary CTAReview Experiment history row states
Generative search brief
Experiment history row: One past experiment per row — drop into a sortable history table. Surfaces ran-from / ran-to, the name, the final lift, the outcome bucket (shipped / iterated / killed / inconclusive), and a one-line key learning.
2026-05-15 → 2026-05-25Suburb landing CTASuburb-pinned CTA lifted Wollongong but flat in Bega. Iterating with state-level fallback copy.
+6.2%Iterated10d2026-02-10 → 2026-03-08Workshop bay availability tileLive bay tile moved nothing on same-day bookings. Underpowered at observed effect; not worth re-running.
+1.4%Inconclusive26d2026-01-08 → 2026-02-04Parts AR overlay vs 3D viewerAR overlay tanked add-to-quote on Android. Killed at day 22 after guardrail breach.
-3.8%Killed27d2025-12-01 → 2025-12-21Quote line-item iconsPer-line icons lifted quote-accept 4.6% with no guardrail moves. Shipped to all AU.
+4.6%Shipped20d