Funnel impact row
One funnel step per row. Surfaces the control vs treatment conversion at that step and the relative delta — so you can see exactly which step of the booking funnel moves under the treatment.
Production answer
Funnel impact row is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.
Primary CTAReview Funnel impact row states
Generative search brief
Funnel impact row: One funnel step per row. Surfaces the control vs treatment conversion at that step and the relative delta — so you can see exactly which step of the booking funnel moves under the treatment.
Land on quote pagequote_page_view
Control100.0%
Treatment100.0%
0.0%Open quote PDFquote_pdf_open
Control64.1%
Treatment71.4%
+11.4%Scroll past line itemsquote_pdf_scroll_50
Control42.3%
Treatment51.9%
+22.7%Tap accept CTAquote_accept_tap
Control24.8%
Treatment28.0%
+12.9%Quote acceptedquote_accept_confirm
Control18.4%
Treatment20.6%
+12.0%