Logo usage
Clearspace = ½ badge height
Always leave a buffer equal to half the knight badge height around every lockup. Never crowd the badge with copy or other marks.
Brand guideline card
Single guideline rule (logo / voice / do / don't) with a print-friendly variant.
Production answer
Brand guideline card is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.
Primary CTAReview Brand guideline card states
Generative search brief
Brand guideline card: Single guideline rule (logo / voice / do / don't) with a print-friendly variant.
Three states
A logo clearspace rule with diagram, the voice attribute card, and a Do/Don't pair side-by-side in print mode.
Voice
Direct, never robotic
We talk like a workshop foreman — confident, specific, no jargon for jargon's sake. Avoid 'leverage', 'solutions', 'best-in-class'.
"We replaced your factory cat-back. Pickup is sharper from 2,400 rpm." — not "We facilitated an enhanced acoustic experience."
State 03a · Do (print)
Do
PrintUse amber for hot states only
Reserve Workshop Amber for warnings, hot temps, attention pulses. It signals 'look here'.
State 03b · Don't (print)
Don't
PrintDon't tilt or italicise the knight badge
The badge is always upright. No drop shadows, no 3D, no rainbow gradients.