Oak Flats Mufflermen
Workshop · Exhaust · Tuning
The Oak Flats Mufflermen brand book is the workshop's identity, voice, and asset bible. Every customer-facing surface — invoices, signage, marketing pages, livery — follows the rules in here.
Identity
Mark, lockups, clear-space, and approved configurations.
- Use
- Window decals · social
- Min size
- 120px wide
- Use
- Letterhead · web nav
- Min size
- 160px wide
Colour
Semantic colour roles and the surfaces they belong on.
Semantic colour cascade
Each tone is bound to a job — surface, interaction, critical, success, muted, accent. Designers reach for the role, never the literal hex.
Workshop red. Reserved for the brand mark and primary actions.
- Surface
#E62028- Ink
#FFFFFF
Bay graphite. The default canvas for marketing and product surfaces.
- Surface
#101016- Ink
#F6F6F8
Service amber. Used sparingly for hot tips and emphasis.
- Surface
#FFC14F- Ink
#1A1306
Typography
Display + body pairing and the rationale behind the voice it carries.
Display + Body
Built properly. Not pretty — proper.
Anton carries the workshop marquee. Inter handles every label, paragraph, and number underneath it.
- Display
- Anton, Impact, sans-serif
- Body
- Inter, Arial, sans-serif
Industrial cut + neutral body. The pair lets the headline shout without making the page feel salesy.
Voice
Three sliders capture where the brand sits across formality, tone, and restraint.