Primitive 11 / Voice axes

Brand voice slider

Three sliders calibrate the brand voice for any surface. Drag each axis to where the brand should sit, then carry the position into copy briefs and AI prompts.

Production answer

Brand voice slider is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.

Primary CTAReview Brand voice slider states
Generative search brief

Brand voice slider: Three sliders calibrate the brand voice for any surface. Drag each axis to where the brand should sit, then carry the position into copy briefs and AI prompts.

Voice axes

Calibrate the brand tone

Move each slider to where the brand sits on its voice spectrum. Use the captured values as written guidance for copywriters and AI prompts.

FormalCasual
72%We lean casual — close to a workshop counter. Stay short of mateship clichés.
SeriousPlayful
34%We are mostly serious. Playful moments are reserved for staff comms and social.
RestrainedBold
68%Lean bold in marketing surfaces. Default restrained for technical docs and invoices.