Primitive 10 / Results

Experiment results card

Summary card for an A/B/C experiment. Each row shows the variant name, raw conversion rate, uplift vs control (green up / red down), a p-value chip that turns green at < 0.05 (configurable significance threshold), and a winner badge for the leading variant. A horizontal significance bar visualises relative conversion.

Production answer

Experiment results card is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.

Primary CTAReview Experiment results card states
Generative search brief

Experiment results card: Summary card for an A/B/C experiment. Each row shows the variant name, raw conversion rate, uplift vs control (green up / red down), a p-value chip that turns green at < 0.05 (configurable significance threshold), and a winner badge for the leading variant. A horizontal significance bar visualises relative conversion.

Live primitive · two finished experiments
Experiment

Quote conversion — live pricing

Does live recalculating during quote build lift booking conversion vs save-then-price?

Sample28.4k
  • Save then priceControl
    18.40%0%
    p = 1.000
  • Live previewWinner
    22.10%+20.1%
    p = <0.001
Experiment

Parts page — viewer treatment

3D viewer vs AR overlay against the existing carousel.

Sample9.8k
  • CarouselControl
    4.90%0%
    p = 1.000
  • 3D viewerWinner
    6.10%+24.4%
    p = 0.012
  • AR overlay
    5.30%+8.1%
    p = 0.420