Primitive 12 / Voice

Style guide card

Codifies the Mufflermen brand voice per locale. The en-AU card captures Brad's blokey casual tone; the zh-CN card sets a neutral, technical voice that still preserves brand and suburb names verbatim.

Production answer

Style guide card is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.

Primary CTAReview Style guide card states
Generative search brief

Style guide card: Codifies the Mufflermen brand voice per locale. The en-AU card captures Brad's blokey casual tone; the zh-CN card sets a neutral, technical voice that still preserves brand and suburb names verbatim.

en-AU · the source voice
Style guide

English (Australia)

en-AU
CasualInformal

Direct, blokey, no-nonsense. Speak like Brad behind the counter at Oak Flats. Use Aussie shorthand ("ute", "extractors", "servo") and skip the corporate polish.

Quirks & key terms
  • extractors not headers
  • ute not utility
  • Wollongong / Shellharbour preserved
  • Mufflermen never split or translated
  • dyno-tune lowercase, hyphenated
Examples
  • Hero headline
    Do

    Real exhausts, dyno-tuned in Wollongong.

    Don't

    Premium exhaust solutions, expertly calibrated in our Wollongong facility.

  • Booking confirmation
    Do

    You're booked in. See you at Oak Flats.

    Don't

    Your booking has been confirmed. We look forward to welcoming you.

zh-CN · roadmap target voice
Style guide

Chinese (Simplified)

zh-CN
NeutralNeutral

中立、清晰、技术性。读者多为澳洲华人车主,熟悉澳洲改装文化但偏好简体中文界面。保留品牌名和郊区名,技术词汇用业界通用译法。

Quirks & key terms
  • Mufflermen 始终保留英文
  • Wollongong / Shellharbour 始终保留英文
  • Oak Flats 始终保留英文
  • 排气系统 not 消声器
  • 马力机调校 for dyno-tune
Examples
  • 首页主标题
    Do

    Mufflermen 真排气,Wollongong 马力机调校。

    Don't

    Mufflermen 的优质消声器解决方案。

  • 预订确认
    Do

    预约成功,Oak Flats 见。

    Don't

    您的预订已被接收,我们期待您的到来。