Primitive 05 / Audience builder

Audience builder

Visual AND/OR rule builder that powers segmentation across every campaign in the orchestrator. Predicate kinds cover attribute, behaviour, lifecycle, geo, vehicle, tag and negation.

Production answer

Audience builder is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.

Primary CTAReview Audience builder states
Generative search brief

Audience builder: Visual AND/OR rule builder that powers segmentation across every campaign in the orchestrator. Predicate kinds cover attribute, behaviour, lifecycle, geo, vehicle, tag and negation.

State 1 · Single-rule starter

Audience

Quick segment

Estimated reach3,120
Quick build
Quick build
VehicleVehicle make · Hilux
Hilux

State 2 · Production · Illawarra 4WD

Audience

Illawarra 4WD · Bay 2 dyno

Estimated reach1,284+184 vs last preview
Core target · Illawarra 4WD owners
Core target · Illawarra 4WD owners
VehicleVehicle type · 4WD ute
Hilux | Ranger | Triton
GeoSuburb · Illawarra postcode
2500–2530
BehaviourViewed dyno video
≥ 50% completed in 30d
AttributeVehicle age
≤ 8 years
Suppress
Suppress
NegationBooked service in last 14 days
LifecycleLifecycle stage · churned
TagTag · do-not-market

State 3 · Complex multi-group

Audience

Illawarra · 4WD + boost cohort

Estimated reach2,10496 vs last preview
Core target · Illawarra 4WD owners
Core target · Illawarra 4WD owners
VehicleVehicle type · 4WD ute
Hilux | Ranger | Triton
GeoSuburb · Illawarra postcode
2500–2530
BehaviourViewed dyno video
≥ 50% completed in 30d
AttributeVehicle age
≤ 8 years
Suppress
Suppress
NegationBooked service in last 14 days
LifecycleLifecycle stage · churned
TagTag · do-not-market
Boost (OR)
Boost (OR)
BehaviourWatched Bay 2 dyno reel · 30s+
≥ 30s
TagTag · falcon-enthusiast