Marketing automation primitives
The Mufflermen automation stack — journey canvas, drip cadence rows, lead-score matrix, audience builder, abandoned-quote nudge, win-back card, goal funnel, personalisation tokens, send-time optimizer, A/B variants, consent state, budget pacing and engagement decay. Visual reference only — no real sends wired.
Marketing automation primitives is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.
Marketing automation primitives: The Mufflermen automation stack — journey canvas, drip cadence rows, lead-score matrix, audience builder, abandoned-quote nudge, win-back card, goal funnel, personalisation tokens, send-time optimizer, A/B variants, consent state, budget pacing and engagement decay. Visual reference only — no real sends wired.
Journey canvas
Node-and-edge canvas for trigger → branch → action flows with edge labels and a live-count summary.
Journey node card
Single trigger / wait / condition / action / goal / exit node with kind, glyph, configure CTA.
Drip sequence row
Email / SMS / task / webhook step row with delay chips, open + click rates, status indicator.
Lead score matrix
Firmographic × behavioural score grid with MQL → SQL threshold and heat-colour scale.
Audience builder
Visual AND/OR rule builder with predicate cards and live estimated-reach delta.
Abandoned quote nudge
Quote-abandonment recovery card showing the SMS → email → call cadence and incentive.
Win-back campaign card
Lapsed-customer campaign with cohort size, projected revenue and incentive footnote.
Goal funnel card
Single-goal funnel with conversion rate, per-step drop-off and monetary value.
Personalization token row
Merge-tag row with rendered preview, source attribution and fallback indicator.
Send-time optimizer
Per-recipient best-time predictor with confidence chip and previous-send delta.
Creative variant card
Subject/body variant card with A/B winner indicator, metrics and traffic-split bar.
Consent state tile
Opt-in status with double-confirm timeline and an unsubscribe-link CTA.
Campaign budget panel
Daily budget panel with spend-curve SVG and pacing chip (even / ahead / behind).
Engagement decay chart
Engagement half-life curve per channel with summary tiles and dashed half-life markers.
Full live orchestrator
All fourteen primitives composed into one live marketing-automation orchestrator surface.