Primitive 11 / Creative variant card

Creative variant card

Single A/B variant card with subject + body preview, the three rate metrics (open / click / convert), traffic-split bar and a clear winner indicator.

Production answer

Creative variant card is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.

Primary CTAReview Creative variant card states
Generative search brief

Creative variant card: Single A/B variant card with subject + body preview, the three rate metrics (open / click / convert), traffic-split bar and a clear winner indicator.

State 1 · Running A/B

Running
Bay 2 slots open this week
G'day {{first_name}}, Bay 2 has slots Thu + Fri this week. Lock in your dyno tune online.
Open42.1%
Click4.2%
Convert1.6%
Traffic split50%
Running
Hot lap this Thursday?
Spare a hot lap this Thursday? Mufflermen Bay 2 is taking dyno bookings — same-day fit on most cat-back kits.
Open38.4%
Click5.1%
Convert1.8%
Traffic split50%

State 2 · Winner declared

Loser
Bay 2 slots open this week
G'day {{first_name}}, Bay 2 has slots Thu + Fri this week. Lock in your dyno tune online.
Open42.1%
Click4.2%
Convert1.6%
Traffic split20%
Winner
Hot lap this Thursday?
Spare a hot lap this Thursday? Mufflermen Bay 2 is taking dyno bookings — same-day fit on most cat-back kits.
Open46.8%
Click6.4%
Convert2.4%
Traffic split80%

State 3 · Three-way tied test

Tied
Manta cat-back fitted same-day
Bay 2 has same-day fit on Manta cat-back this Thursday — first 12 bookings get a free baseline dyno.
Open41.2%
Click4.6%
Convert1.7%
Traffic split34%
Tied
Locking in your tune?
Quick reminder — your Bay 2 dyno appointment is still open. Click through to confirm.
Open41.5%
Click4.5%
Convert1.6%
Traffic split33%
Tied
Workshop is filling up
The Bay 2 dyno is filling up this week. If you're keen, lock it in now.
Open41.0%
Click4.4%
Convert1.6%
Traffic split33%