New lead created
Source: workshop quote form
Full marketing automation orchestrator
All fourteen primitives composed into a single Mufflermen marketing-automation surface: journey canvas at the top, audience + lead score mid-left, drip cadence + variants right, win-back + abandoned-quote nudge, budget + funnel + send-time, consent + tokens + engagement decay at the bottom.
Production answer
Full marketing automation orchestrator is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.
Primary CTAReview Full marketing automation orchestrator states
Generative search brief
Full marketing automation orchestrator: All fourteen primitives composed into a single Mufflermen marketing-automation surface: journey canvas at the top, audience + lead score mid-left, drip cadence + variants right, win-back + abandoned-quote nudge, budget + funnel + send-time, consent + tokens + engagement decay at the bottom.
Active journey
Journey canvas
184 in journeyNew lead · 7-day workshop intro
Wait 5 minutes
Avoid burst-send penalty
Send welcome email
Mufflermen intro · Bay 2
Wait 24 hours
Reduce fatigue
Opened welcome?
If opened in 24h
SMS: Bay 2 availability
Personalised slot offer
Email: 4WD service guide
Re-engagement push
Goal · Service booked
Conversion target
Exit journey
After 7 days
Default Yes No Fallback
Audience
Illawarra 4WD · Bay 2 dyno
Estimated reach1,284+184 vs last preview
Score matrix
MQL → SQL70Mufflermen lead score
FirmographicViewed quoteDyno video watchedSpec builtCallback requestedHilux owner
vehicle.make = Hilux50306585Ranger owner
vehicle.make = Ranger50306585Falcon enthusiast
vehicle.make = Falcon40405570Wholesale buyer
type = supplier25104560
vehicle.make = Hilux50306585Ranger owner
vehicle.make = Ranger50306585Falcon enthusiast
vehicle.make = Falcon40405570Wholesale buyer
type = supplier25104560
1–24 25–49 50–74 75+
Quote-recovery cadence
SMS · 2 hr after abandonQuick reminder · save your quoteG'day {{first_name}}, your quote for the Manta cat-back is saved — book Bay 2 this week and get a free baseline run.
Open28.0%Click11.2%
LiveEmail · 24 hr after abandonWe saved your build · MufflermenYour Hilux cat-back configuration is still locked in. Bay 2 has Thursday afternoon slots if you want to lock it in.
Open42.6%Click4.2%
LiveTask · Day 3, 9:00amCall task · Dazza to ring leadWorkshop lead Dazza handles personal call-backs day 3 of the cadence.
Open—Click—
LiveEmail · Day 5, 6:00pmClosing offer · roadworthy thrown inLast call on the Manta cat-back quote — book in by Friday and we'll throw in the roadworthy free.
Open36.2%Click5.4%
PausedWebhook · Day 7, 11:00amCRM tag · lapsed-warmPush to HubSpot, tag the contact and reassign to nurturing journey.
Open—Click—
DraftSubject line A/B · winner declared
Bay 2 slots open this week
G'day {{first_name}}, Bay 2 has slots Thu + Fri this week. Lock in your dyno tune online.
Open42.1%
Click4.2%
Convert1.6%
Traffic split20%
Hot lap this Thursday?
Spare a hot lap this Thursday? Mufflermen Bay 2 is taking dyno bookings — same-day fit on most cat-back kits.
Open46.8%
Click6.4%
Convert2.4%
Traffic split80%
Quote abandoned · 32 min ago · Mon 6:42pm
Recovery cadence · QT-2026-04193
Trigger fired when quote was viewed but not booked within 30 minutes.
Quote value$2,840
Cadence
+2 hr
SMSQuick save · Bay 2 slot still open
Sent+24 hr
EmailYour Hilux quote · resumed
SentDay 3
TaskCall task · Dazza to ring
QueuedDay 5
EmailClosing offer · roadworthy free
QueuedIncentiveFree roadworthy with service booked in 7 days
Win-back · cohort
Lapsed 365d · 15% off first service
Lapsed ≥ 365 days1,820
Predicted recovers184
Projected revenue$32,400
Baseline reactivation9.6%
Incentive15% off first service · Bay 2 priority slotOne-time use. Valid 30 days. Excludes Manta cat-back.
Goal funnel
Bay 2 dyno session
Quote requested → Bay 2 booking confirmed within 14 days.
Conversion4.9%$173,040 value · $420 avg
- Quote viewed8,420—
- Quote saved4,180−50.4%
- Callback requested1,240−70.3%
- Bay 2 booking confirmed412−66.8%
Budget · today
Pacing aheadWinter exhaust deals
Daily budget$2,400Reset 12:00 AEST
Spent today$1,82076% of budget
Projected end-of-day$2,860Based on current pace
Spend curve · cumulativeVs ideal pace
Actual spendIdeal pace
Send-time optimizer
Mixed signalWinter exhaust deals · cohort A
Dazza Whittakerdazza.w@bigpond.com
Tue 6:42pmWas · Wed 10:00am86%Aletheia Sakoaletheia.sako@gmail.com
Thu 8:18amWas · Mon 6:00pm72%Brendan Crowebrendan.crowe@illawarrasteel.com.au
Sat 9:55amWas · Sat 9:00am64%Lin Quinoneslin.q@outlook.com
Wed 7:08pmNew contact41%Engagement decay
Mufflermen channels · half-life
SMS1.4 dHalf-life to 50%
Push2.1 dHalf-life to 50%
Email3.6 dHalf-life to 50%
Voice0.8 dHalf-life to 50%
SMSPushEmailVoice
Personalisation audit
{{first_name}}Contact attribute · first_namePreview
G'day Dazza, your Hilux quote is saved.
Fallback“Mate”
{{vehicle.make}}Vehicle attributePreview
Your Hilux cat-back is ready in Bay 2.
Fallback“vehicle”
{{quote.amount}}Quote attribute · amountPreview
Quote total: $2,840 inc. GST.
FallbackEmpty — token may render blank