Primitive 04 / Lead score matrix

Lead score matrix

Heat-mapped matrix used by sales to decide which contacts cross the MQL → SQL line. Rows are firmographic / vehicle segments; columns are behavioural signals.

Production answer

Lead score matrix is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.

Primary CTAReview Lead score matrix states
Generative search brief

Lead score matrix: Heat-mapped matrix used by sales to decide which contacts cross the MQL → SQL line. Rows are firmographic / vehicle segments; columns are behavioural signals.

State 1 · Production scores (threshold 70)

Score matrix

Mufflermen lead score · this week

MQL → SQL70
FirmographicViewed quoteDyno video watchedSpec builtCallback requestedHilux owner
vehicle.make = Hilux50306585Ranger owner
vehicle.make = Ranger50306585Falcon enthusiast
vehicle.make = Falcon40405570Wholesale buyer
type = supplier25104560
1–24 25–49 50–74 75+

State 2 · Tightened threshold (90)

Score matrix

MQL → SQL · tightened

MQL → SQL90
FirmographicViewed quoteDyno video watchedSpec builtCallback requestedHilux owner
vehicle.make = Hilux50306585Ranger owner
vehicle.make = Ranger50306585Falcon enthusiast
vehicle.make = Falcon40405570Wholesale buyer
type = supplier25104560
1–24 25–49 50–74 75+

State 3 · Cold-start (no signal yet)

Score matrix

Cold-start baseline

MQL → SQL70
FirmographicViewed quoteDyno video watchedSpec builtCallback requestedHilux owner
vehicle.make = Hilux0000Ranger owner
vehicle.make = Ranger0000Falcon enthusiast
vehicle.make = Falcon0000Wholesale buyer
type = supplier0000
1–24 25–49 50–74 75+