Primitive 07 / Win-back campaign card

Win-back campaign card

Lapsed-customer campaign card with the cohort definition, projected recovers and revenue, plus the incentive used to drive reactivation.

Production answer

Win-back campaign card is a reusable Oak Flats Muffler Men UI primitive with documented states, accessibility expectations, theme behavior, and implementation evidence.

Primary CTAReview Win-back campaign card states
Generative search brief

Win-back campaign card: Lapsed-customer campaign card with the cohort definition, projected recovers and revenue, plus the incentive used to drive reactivation.

State 1 · Standard 365d lapsed

Win-back · cohort

Lapsed 365d · 15% off first service

Targets owners who haven't booked a service in 12 months. Aims to win back active customers before churn settles in.

Lapsed ≥ 365 days1,820
Predicted recovers184Predicted recover trend for Lapsed 365d · 15% off first service, 8 weeksTrend over 8 samples ranging from 12.0 to 52.0.
Projected revenue$32,400
Baseline reactivation9.6%
Incentive15% off first service · Bay 2 priority slotOne-time use. Valid 30 days. Excludes Manta cat-back.

State 2 · Soft-launch cohort

Win-back · cohort

Lapsed 180d · roadworthy reminder

Lapsed ≥ 180 days420
Predicted recovers24Predicted recover trend for Lapsed 180d · roadworthy reminder, 8 weeksTrend over 8 samples ranging from 4.0 to 14.0.
Projected revenue$4,200
Baseline reactivation5.8%
IncentiveRoadworthy at cost · $80 → $40Limit one per vehicle. Workshop labour only.

State 3 · Aggressive winback (high-spend)

Win-back · cohort

Lapsed 720d · Manta loyalty

Targets pre-COVID customers. Long tail but high revenue per recovery.

Lapsed ≥ 2 years6,240
Predicted recovers612Predicted recover trend for Lapsed 720d · Manta loyalty, 8 weeksTrend over 8 samples ranging from 80.0 to 184.0.
Projected revenue$148,000
Baseline reactivation3.1%
IncentiveFree Manta cat-back fit with full systemStackable with manufacturer rebate. Subject to system availability.